Tom’s of Maine Introduces New Silly Strawberry Natural Kids Mouthwash

KENNEBUNK, Maine, March 21, 2019 /PRNewswire/ — Is establishing a healthy oral care routine with your kids becoming a daily ordeal? At Tom’s of Maine®, we’re parents too, so we know morning routines can be trying. As the #1 natural kids toothpaste and mouthwash brand, Tom’s of Maine is silly excited to introduce its new Silly Strawberry Kids Mouthwash as the perfect complement to its popular Silly Strawberry Toothpaste, beloved by kids and parents alike.

With no artificial dyes, flavors, sweeteners, or preservatives, new Silly Strawberry Natural Kids Mouthwash freshens breath and provides cavity protection for a healthy smile. Featuring the great-tasting Silly Strawberry flavor kids love, the new offering is a welcome addition to any child’s brushing routine, no battles, bargaining or bribes required!

“For more than 25 years, our immensely popular Silly Strawberry Toothpaste has been a favorite for kids with its appealing natural, fruity flavor,” said Lindsey Seavey, oral care brand manager at Tom’s of Maine. “By adding a mouthwash to the Silly Strawberry lineup, we hope to make rinsing a tasty and fun step in the daily routine.”

Tom’s of Maine® Silly Strawberry Toothpaste, available with or without fluoride, was developed more than 25 years ago by company co-founder Kate Chappell and is still the #1 natural kids toothpaste today. Pair it with new Tom’s of Maine Silly Strawberry Natural Kids Mouthwash for a no fuss oral care routine.

Tom’s of Maine Silly Strawberry Natural Kids Mouthwash (16oz) is available at Target for a suggested retail price of $5.99.

Since 1970, Tom’s of Maine has been committed to making safe and effective products that harness the best of nature. A Certified B Corporation, Tom’s of Maine is committed to upholding a purpose-driven business and each year gives 10% of profits back to support nature and healthy families. You can learn more about Tom’s of Maine, its complete natural care portfolio and how the company makes its products by visiting and

About Tom’s of Maine 
Tom’s of Maine has been making safe, effective natural personal care products for 49 years.  It all began when Tom and Kate Chappell moved to Maine in 1968 looking for a healthier, simpler life for their growing family. And when they couldn’t find personal care products that were free from artificial flavors, fragrances, sweeteners, colors and preservatives, they decided to make their own. Tom’s of Maine products – including toothpaste, deodorant, mouthwash, antiperspirant, bar soap, body wash, dental floss, and toothbrushes – are made from naturally sourced and naturally derived ingredients and never tested on animals. A Certified B Corporation, Tom’s of Maine is committed to upholding a purpose-driven business and has a long-standing commitment to supporting nature and healthy families. Tom’s of Maine has supported hundreds of nonprofits by giving back 10% of its profits, and employees are encouraged to use 5% of their paid time (12 days) volunteering for causes they are passionate about. Most Tom’s of Maine products are vegan, kosher, halal-certified and gluten-free. All packaging is recyclable through a partnership with upcycling leader TerraCycle or participating municipalities.   Visit us online at or at 

SOURCE Tom’s of Maine