NEW YORK, March 14, 2019 — TBWAWorldwide has hired WPP veteran Scott Kavanagh as Managing Director of Nissan United US, the dedicated multi-agency leadership team within Omnicom that directs all US marketing and communications for Nissan.
As Managing Director, Kavanagh will lead Nissan United in the US, serving as marketing, advertising, and media advisor and counsel to Nissan management. He will be responsible for driving Nissan’s business outcomes, and the integration, governance, and innovation of the NU team, a multi-disciplinary unit that combines creative storytelling with unprecedented levels of data acumen — including the incorporation of Omnicom’s new industry-leading data practice, Omni — to create the most creative precision-marketing automotive team. Kavanagh will start immediately, reporting to Nissan United President and TBWA’s President of Global Clients Jon Castle, and TBWAChiatDay NY CEO Rob Schwartz.
“The auto business is going through a period of massive change, and not only do we need new agency models to help brands like Nissan capitalize on this change, we need next-generation leaders like Scott Kavanagh to lead it,” said Castle. “He is a truly modern marketer with years of experience under his belt, who listens and leads with energy and passion. We are excited to welcome him to Nissan United.”
Kavanagh comes to TBWA from WPP’s dedicated Ford agency GTB, where he held multiple roles for almost 19 years, and helped WPP to modernize its Ford offering. Most recently, he was Global Chief of Staff and Global Chief Talent Officer for the agency and had previously served as President of the GTB Canada business. He also was SVP of Communications and EVP, Global Business Director for other dedicated Ford teams within the WPP family.
Kavanagh was also EVP, Global Managing Director for WPP’s Hudson Rouge, a dedicated agency instrumental in the reinvention and turnaround for The Lincoln Motor Company. He first joined WPP in 2000 as VP, Northeast Managing Director for JWT in Boston, where he was born and raised.
Kavanagh added: “Nissan has always been one of those brands that has captured my imagination with their innovative and exciting products. Marry that with the chance to work at a disruptive company like TBWA, with its amazing legacy and passion for creativity and a commitment to making truly creative personalized consumer experiences at scale, and I simply couldn’t pass that up.”
TBWA is The Disruption® Company: the cultural engine for 21st Century business. Named one of the World’s Most Innovative Companies by Fast Company as well as Adweek’s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWAMedia Arts Lab, TBWAWorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.