NEW YORK, March 18, 2019 — Rocketrip, the leading platform for reducing business travel spend while boosting employee engagement, announces Steve Zucker as the company’s new Vice President of Marketing. The addition is essential due to rising demand for and aggressive growth of the travel-savings platform.
A 12-year veteran of B2B marketing, Steve will lead Rocketrip’s global marketing strategy and execution to broaden brand recognition and support strategic growth.
Prior to joining Rocketrip, Steve served as Director, B2B Marketing at Vimeo, an IAC company, where he launched the video giant’s first B2B marketing department. After Vimeo’s acquisition of Livestream, he also served as Director of Marketing for that brand.
“Steve is a leader with impressive experience in building creative and successful marketing strategies,” said Dan Ruch, CEO and founder of Rocketrip. “He brings incredible value to Rocketrip as we grow. We are now better equipped than ever to encourage extraordinary employee behavior and deliver significant savings with our platform.”
Rocketrip is used today by many forward-thinking organizations looking to create cultures of empowerment and recognition, while delivering serious savings on business travel. Rocketrip creates a customizable “Price to Beat” for corporate travel expenses, and employees keep a portion of the savings when they choose options that fall below that mark. The platform is designed to function within a company’s existing travel program, integrating with travel management companies, online booking tools, and expense management platforms.
Prior to his role at Vimeo, Steve served in marketing leadership roles for several private-equity owned SaaS platforms, including Interact Intranet and ScheduALL software.
Rocketrip reduces business travel costs by aligning employee and employer interests. The platform produces a custom Price to Beat for employees and motivates them to spend less by letting them keep half of what they save. As the global leader in Incentivized Behavioral Change, Rocketrip inspires thoughtful spending by giving employees a stake in their company’s bottom line. It’s a win-win approach trusted by clients including Pandora, ServiceNow, and Twitter.