Rethink reveals new branding and direction to power commercial real estate transactions from prospecting to closing


AUSTIN, Texas, March 12, 2019 — Rethink CRM, the leading comprehensive client relationship and deal management solution designed exclusively for commercial real estate (CRE), today introduced updated branding and product direction.

The Rethink solution will continue to build on the Salesforce-based CRM and CRE tools while ensuring client success through personalized support relationships and integrations to deliver a complete, seamless experience for serious commercial real estate professionals.

“We designed this solution in response to the immense need we heard from our customers and partners in commercial real estate,” said Vijay Mehra, Chief Executive Officer at Rethink. “Our most successful customers use Rethink to gain a single view across their business. That’s possible through our unique focus on powerful technology enhanced by a dedicated client success representative and leveraging key integrations with other CRE tools. We’re proud to be the first technology provider to deliver the partnership, data and integrations proven to drive CRE success.”

Updated branding was on display at the NAI Global Annual Leadership Summit last week in St. Louis, Missouri. Attendees responded positively to Rethink’s updated branding and tagline: The future of CRE dealmaking.

“Rethink’s new tagline represents the purpose we bring to work each day,” said Scott Carter, Vice President of Marketing. “As we listen to our customers and innovate on ways to improve their CRE business, we’re always looking for what we can do today to give them a business advantage tomorrow.”

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About Rethink

Rethink CRM, headquartered in Austin, Texas is a purpose-built commercial real estate platform for connecting Commercial Real Estate (CRE) professionals’ networks of people and property to maximize deal flow and actionable insights. Rethink does this through a Salesforce-based CRM, specialized CRE tools and an unmatched partnership & integration ecosystem. For further information, please visit


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