Packaged Facts: Online Retailers, e-Grocers, and the U.S. Beverage Market

ROCKVILLE, Md., March 21, 2019 /PRNewswire/ — Market research firm Packaged Facts, in the new report U.S. Beverage Market Outlook 2019, identifies three factors that have created the perfect environment for growth of the online grocery market in the U.S. since 2013:

  • increased mobile/smartphone usage
  • better website and mobile app interfaces
  • expansion of crowdsourced business models to shopping and delivery

Online sales of groceries more than tripled between 2013 and 2018 due to these factors but still accounted for only 2% of total grocery spending. Beverages accounted for an estimated 13% of total online grocery sales in 2018. In recent years, beverages have become a top-selling grocery category for Amazon. Coffee ranks as the company’s largest grocery segment, followed closely by cold beverages. Both segments are reportedly growing at high double digit rates.

Packaged Facts’ research reveals that most of the online grocery sales growth has occurred since 2016 as e-commerce platforms and conventional grocery stores have increased both their participation and their geographic footprint with expanded service areas. Looking ahead to 2023, online grocery sales are forecast to more than quadruple as online options become more available and consumers become more open to trying online shopping or using online options more frequently to purchase their groceries.

“The key issues over the next five years involve improving customer trust in terms of perishable selection by grocery packers and extending service to more geographical areas. Curbside pickup of groceries is growing extremely quickly, and the lower costs of pickup for both retailers and customers will give it an edge over home delivery models, which typically require that customers plan to be home during a two-hour window in order to accept delivery,” says David Sprinkle, research director for Packaged Facts.

Purchasing the Report

U.S. Beverage Market Outlook 2019 provides a single, fully up-to-date resource on the top 7 beverage categories, presenting comprehensive insights on where the market growth will be and why. The following beverage market categories are covered:

  • Bottled & Enhanced Waters
  • Carbonated Beverages
  • Coffee & Ready-To-Drink Coffee
  • Dairy Beverages & Non-Dairy Milk Alternatives
  • Energy & Sports Drinks
  • Juices
  • Tea & Ready-To-Drink Tea

The report focuses on the market for the aforementioned select beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2013-2018 and 2018-2023, with channel and marketer shares figures for 2018.

View additional information about U.S. Beverage Market Outlook 2019, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website:  

U.S. Beverage Market Outlook 2019 is the companion report to Packaged Facts’ U.S. Food Market Outlook 2019, which published in February. Both reports can be purchased—separately or as a collection—on Packaged Facts’ website.

About Packaged Facts 

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

For more essential insights from Packaged Facts be sure to follow us on Twitter (@packaged_facts), LinkedIn, and YouTube.


SOURCE Packaged Facts