NEW YORK, March 14, 2019 — Badgley Mischka, the iconic American design house that exemplifies timeless glamour, announces the launch of their latest interactive social media campaign: “Q & A with M & J.” The series will kick off with the release of four one minute trailers, featuring Mark and James answering questions from their friends and fans, while provoking the audience to comment with any of their own questions to be answered continuously through the weeks and months ahead.
“We are constantly asked questions about what to wear to this function or that function, or questions regarding our careers and lives. People are inherently curious, and we love engaging with our customers, so what better what to be able to address and answer whatever is on their minds,” said Mark Badgley, Co-Founder, Badgley Mischka. “From general fashion advice to sharing specific stories regarding our journey in the fashion business, we look forward to offering insights into our world,” added James Mischka, Co-Founder, Badgley Mischka.
The interactive digital initiative is the first of its kind for the brand and offers a behind-the-scenes look into Mark Badgley and James Mischka’s witty and humorous approach to their 30 years of partnership in business and life. Whether it is at their home in Los Angeles, watching James prepare his favorite meal, seeing the duo behind the scenes in their NYC showroom or backstage, moments before their NYFW runway show, to experiencing Mark’s preparation for his upcoming equestrian horse competition, viewers will have direct access to learn what makes these men so unique and drives the creativity behind each season’s collection.
The first video in the series of four trailers is HERE and the series launches in April.
About Badgley Mischka
Over the past thirty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka brand includes multiple product categories such as Eveningwear, Day Dresses, Sportswear, Outerwear, Bridal, Swimwear, Footwear, Handbags, Eyewear, Timepieces and Jewelry. Mark Badgley and James Mischka’ s timeless designs appeal to a wide range of fashionable women including Madonna, Jennifer Lopez, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Helen Mirren, Taylor Swift, Sarah Jessica Parker and Carrie Underwood. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harrods and Harvey Nichols in addition to the Badgley Mischka flagship boutique in Los Angeles. For additional information, please visit www.badgleymischka.com.
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SOURCE Badgley Mischka