Global Smart Display Market Analysis & Forecast, 2019 to 2025: Smart Home Displays, Smart Display Mirrors, and Smart Signage


DUBLIN, March 15, 2019 — The “Smart Display Market by Smart Home Display, Smart Display Mirror, Smart Signage, Components, and Geography – Global Forecast to 2025” report has been added to’s offering.

The global smart display market is expected to grow from USD 861 million in 2018 to USD 6,665 million by 2025, at a CAGR of 34%. The market has been segmented into 3 separate markets: smart home displays, smart display mirrors, and smart signage.

Smart displays are intelligent solutions that can be controlled through simple voice commands, remote devices, or with the help of IoT connectivity and artificial intelligence. Smart displays are referred to as emerging display applications where manufacturers add interactive and advanced control features to the display devices.

This offers new growth opportunities for display panel manufacturers, technology developers, signage solution providers, and OEMs. These devices are emerging use cases of displays and have the potential to revolutionize several applications including home, signage, automotive, and other industries.

Smart signage to hold largest share of global smart display market during forecast period

With the changing strategies in the retail industry to attract customers, context-aware signage/smart signage is becoming a powerful tool in the retail spaces and due to which smart signage accounted for a major share of the global smart display market in 2018, and a similar trend is expected to continue during the forecast period.

Factors such as increasing demand for context-aware signage and customer data analysis to enable AI-based smart signage are driving the market for smart signage. Growth in retail space worldwide and the development of flexible and transparent displays are the major opportunities for smart signage in the market during the forecast period.

Voice-controlled smart displays to grow with highest CAGR in smart home display market during forecast period

Voice-controlled display is a display panel embedded smart speaker power with voice assistant. The voice-controlled smart displays are expected to grow at the highest CAGR in the smart home display market owing to the growing trend of smart speakers in the last 3 years.

Amazon was the only player in 2018 to launch voice-controlled smart displays, and with the success of smart speakers, several new players such as Google, Facebook, Lenovo, Samsung, and LG Display entered into the market in 2018. A growing number of players offering voice-controlled smart displays is expected to boost the market of voice-controlled smart displays.

Europe accounted for largest share of automotive smart display mirror market

Europe is leading the automotive smart display mirror market. Europe is home to major automobile manufacturers such as Volkswagen (Germany), BMW (Germany), and Daimler (Germany), which is expected to create a significant demand for smart display mirrors.

Consumer demand for connected mirrors is also growing due to increasing focus on vehicle safety and convenience, which is driving the automotive smart display mirror market.

Voice-controlled smart display market to grow rapidly in APAC during forecast period

The voice-controlled smart display market is expected to grow at the highest CAGR in APAC mainly due to rising production of consumer electronics and increasing demand for wireless connectivity. Also, the market is expected to grow at a high rate owing to the proliferation of internet services and rapid internet penetration.

Looking at the success of smart speakers in APAC, countries such as China, Japan, Australia, India, and South Korea have the potential for high demand in the market due to a large population, the emerging trend of smart homes, increasing purchasing power parity (PPP), and growing adoption of innovative technologies. Growth opportunity for the voice-controlled smart display market in countries other than China, India, South Korea, Australia, and Japan will largely depend on pricing strategies and regional dialects.

Topics Covered

1 Introduction

1.1 Study Objectives

1.2 Definition

1.3 Study Scope

1.4 Currency

1.5 Package Size

1.6 Stakeholders

2 Research Methodology

2.1 Research Data

2.2 Market Size Estimation

2.3 Market Breakdown and Data Triangulation

2.4 Research Assumptions

3 Executive Summary

4 Premium Insights

4.1 Attractive Opportunities in Smart Display Market

4.2 Smart Display Market, in Terms of Volume, By Type

4.3 Smart Home Display Market, By Product

4.4 Smart Signage Market, By Application

4.5 Smart Display Mirror Market, By Type

5 Smart Home Display Market

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers Success of Smart Speakers as The Gateway to Smart Home Gadgets Availability of Several Voice Assistants Implementation of AI in Smart Home Devices and Increasing Demand for IoT-Enabled Smart Appliances

5.2.2 Restraints Data Privacy Concerns

5.2.3 Opportunities Growth Potential for Display Panel Manufacturers, Telecom Operators, OEMs, and Application Developers Increasing Number of Smart Homes

5.2.4 Challenges Limited Set of Vocabulary and Sentence Construction Skills Device Compatibility

5.3 Voice-Controlled/Assistant Smart Display

5.3.1 Introduction

5.3.2 Voice-Controlled Smart Display Market, By Component Display Panel Other Hardware Components Software

5.3.3 Voice-Controlled Smart Display Market, By Region North America Europe APAC RoW

5.4 Smart Appliance Display

5.4.1 Introduction

5.4.2 Smart Appliance Display Market, By Component Display Panel Other Hardware Components Software

5.4.3 Smart Appliance Display Market, By Region North America Europe APAC RoW

6 Smart Display Mirror Market

6.1 Introduction

6.2 Market Dynamics

6.2.1 Drivers New and Innovative Features Offered By Smart Mirrors Transition From Traditional Stores to Smart Stores in Retail Industry Upsurge in Demand for Smart Mirrors in Automotive Industry

6.2.2 Restraints Privacy

6.2.3 Opportunities Applications in Smart Home High Growth Potential in Retail Sector

6.2.4 Challenges High Cost and Lack of Awareness

6.3 Automotive Smart Display Mirror

6.3.1 Introduction

6.3.2 Automotive Smart Display Mirror Market, By Mirror Type Rearview Display Mirror OEM-Fitted Rearview Display Mirror Aftermarket Side-View Display Mirror

6.3.3 Automotive Smart Display Mirror Market, By Component Display Panel Camera and Sensor Modules Glass and Other Hardware Software and Connectivity

6.3.4 Automotive Smart Display Mirror Market, By Region North America Europe APAC RoW

6.4 Other Smart Display Mirror

6.4.1 Introduction

6.4.2 Other Smart Display Mirror Market, By Applications Retail and Hospitality Smart Home and Others

6.4.3 Other Smart Display Mirror Market, By Region North America Europe APAC RoW

7 Smart Signage Market

7.1 Introduction

7.2 Market Dynamics

7.2.1 Drivers Increasing Demand for Context-Aware Signage Growing Demand for Customer Data Analysis to Enable Ai-Based Smart Signage

7.2.2 Restraints Lack of Awareness

7.2.3 Opportunities Development of Flexible/Transparent Display Panels Growth in Retail Space Worldwide

7.2.4 Challenges High Operation and Acquisition Cost Compared With Traditional Digital Signage Operation in Harsh Environment

7.3 Smart Signage Market, By Application

7.3.1 Introduction

7.3.2 Retail and Hospitality

7.3.3 Transportation and Public Places

7.3.4 Sports and Entertainment

7.3.5 Others

7.4 Smart Signage Market, By Component

7.4.1 Introduction

7.4.2 Displays

7.4.3 Media Player

7.4.4 Software/Platform

7.4.5 Services

7.5 Smart Signage Market, By Region

7.5.1 Introduction

7.5.2 North America

7.5.3 Europe

7.5.4 APAC

7.5.5 RoW

8 Competitive Landscape

8.1 Overview

8.2 Competitive Benchmarking

8.3 Competitive Situations and Trends

8.3.1 Product Launches

8.3.2 Agreements & Expansions

8.3.3 Acquisitions

9 Company Profiles

9.1 Introduction

9.2 Key Players

9.2.1 Amazon Business Overview Products Offered Recent Developments SWOT Analysis

9.2.2 Google

9.2.3 Samsung Electronics

9.2.4 LG Electronics

9.2.5 Sony

9.2.6 Apple

9.2.7 Facebook

9.2.8 NEC Corp.

9.2.9 Gentex
9.2.10 Magna Mirror

9.3 Other Prominent Players

9.3.1 Qualcomm

9.3.2 Intel

9.3.3 Honeywell

9.3.4 Ecobee

9.3.5 Lenovo

9.3.6 Electric Mirror

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