BURBANK, Calif., March 14, 2019 — To celebrate the upcoming release of STXfilms’ star-studded animated feature film UGLYDOLLS on May 3, 2019, the studio has launched the UglyDolls Factory, a custom tool for fans to design their very own UglyDoll characters. With dozens of unique features and accessories to choose from, the UglyDolls Factory has everything needed to create a special and perfectly imperfect addition to Uglyville.
Earlier this week, the film’s star Kelly Clarkson kicked off the fun on Twitter with a one-day #WelcomeToUglyville activation. Thousands of fans were able to engage with @UglyDolls to share what made them unique, while a team of digital artists transformed them into a personalized UglyDoll character in a matter of minutes.
Now, with the launch of the UglyDolls Factory, anyone can login and design a custom UglyDoll with just a few simple clicks. To reward the community for their creativity, a select number of fan-created characters from the UglyDolls Factory will be given the unprecedented opportunity to be featured on the big screen during the end credits of the UGLYDOLLS film.
The UGLYDOLLS film is directed by animation veteran Kelly Asbury and features an A-list cast of music superstars and global talent including Kelly Clarkson, Nick Jonas, Blake Shelton, Janelle Monáe, Wanda Sykes, Emma Roberts, Gabriel Iglesias, Bebe Rexha , Charli XCX, Lizzo, and Pitbull. Also headlining the cast is Wang Leehom, who is hailed as the king of pop in China.
Created in 2001 as a plush toy line by David Horvath and Sun-Min Kim, the UglyDoll brand quickly gained a cult following around the world and in 2006, was named Toy of the Year by the Toy Industry Association. Beloved by children, teenagers and adults alike, UglyDoll characters are distinct for their endearingly “ugliness,” in a wonderful “uglyverse” where differences are special and unique.
STXfilms is a ision of STX Entertainment, a global, next-generation media company whose mission is to unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content. It is the industry leader in transforming beyond traditional platform-driven content to creating talent-driven enterprises.
The company is led by accomplished businessman and entrepreneur Robert Simonds. Investors include the global private investment firm TPG Growth; Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia’s largest Internet and cable services provider; Tencent Holdings, China’s leading provider of online products and services; Liberty Global, the world’s largest distribution platform; Dominic Ng, Chairman of East West Bank; New Enterprise Associates (NEA); DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others. With these strategic relationships, the company is uniquely positioned to maximize the impact of content worldwide, with direct passage into the China market.
For more information, please visit http://www.stxentertainment.com.