GAMING1 selects Phi Gaming Lush Promotional Kiosk Platform

LAS VEGAS, April 8, 2019 /PRNewswire/ — Phi Gaming, LLC. (Phi) continues its momentum within the promotional kiosk space with the announcement that GAMING1 has selected Phi’s Lush promotional kiosk platform in an enterprise partnership across 7 casinos and 29 gaming rooms throughout the country of Belgium. 

GAMING1 will utilize Phi’s full product suite to include patron information, swipe & win promotions, earn & get promotions, tier progress, earn & shop promotions, interactive games, bonus multipliers, point redemption, comp redemption, drawings, offers, sport pick em’s and other resort engagement tools. Phi’s flexible HTML5 based platform provides a technological path to future integration with GAMING1’s 17 online gaming platforms and sports betting rooms. 

Phi understands the importance of driving patron acquisition, engagement, retention and finding unique ways to continuously improve the resort experience. Phi accomplishes this through a high tech-high touch self-service solution that shapes an awesome gaming experience. 

“I am delighted to continue our overseas growth by partnering with a company whose vision and creativity sets them apart from their competition. GAMING1 has proven to be a powerhouse with their ever-growing industry and forward-thinking approach. We look forward to helping them stay ahead of technology and the game,” said Phi’s Vice President of Sales, Natasha Wratten. 

“The Lush platform was built with flexibility and scale in mind to empower our customers to run their loyalty programs around their strategy, not ours. GAMING1 is the perfect use case to bridge an overwhelmingly successful online gaming strategy and juxtapose loyalty to its land-based casinos,” said Phi’s Vice President of Product and Development, Melissa Busk-Strickland. 

“The DNA of GAMING1 is to provide players with the best omnichannel gambling experience. Therefore, the solution offered by Phi perfectly meets our goal by facilitating the use of our cross-channel loyalty program,” said GAMING1’s Deputy CEO, Jean-Christophe Choffray.

About Phi

Founded in 2016, Phi is a service and software development company located within the Arts District in Downtown Las Vegas, NV. Phi has expanded its reach with international offices in Port Louis, Mauritius and Berlin, Germany. At its core, Phi believes complexity is wasteful and customers deserve to be spoiled with great solutions and even better service. Phi does this by designing and developing useful engagement products that capture the customer’s voice. To engage beyond gaming and give our customers loyalty without limits, Phi is guided by its most important assets: people, partners, portfolio, passion and productivity. The answer is yes…. what is the question? For further information, visit the company’s website at


GAMING1, with nearly 800 employees including 250 in its Belgian’s headquarters and a turnover of 220 million euros in 2018, is the Belgian leader in gambling (casinos, sportsbooks and poker) both terrestrial and online. GAMING1 aims to become a global reference in the regulated markets of online gaming thanks to the development of its own technology and its omnichannel approach. Its Belgian activities include 2 casinos and 29 Circus gambling halls as well as, and Abroad, the group owns 4 casinos in France, including one in Paris and the Casino of Davos in Switzerland. In addition, it operates, in partnership with leading national operators of their market, more than 10 online gaming sites in Spain, Portugal, France, Serbia and Colombia and is developing in new markets. 


SOURCE Phi Gaming, LLC.

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