Butchershop Creative Acquires Maniak™, A Digital-First Design and Technology Firm

“Carlos, Christian and Hector have built an incredible team and practice. Maniak’s culture is something special which matters in this business. As an international agency, we are focusing our efforts to provide client partners with solutions for connecting their brand, business, and product to their customers and internal cultures,” says Trevor Hubbard, Global Butchershop CEO. “We’re continuing to invest heavily in the ‘digitization of brand’ to solve problems and create opportunities for our client partners. And Maniak is a key part of our collective growth.”

Founders Christian and Carlos will operate and lead a new joint venture created by the acquisition: ImaginedBy, a smart incubator focused on building and launching digital SaaS products and platforms from the company’s braintrust and products partnerships with outside venture-backed founders. Leveraging the combined brand, business and product acumen of Butchershop and the technology capabilities of Maniak, several ImaginedBy funded projects are currently underway, including Priio, a self-service SaaS platform that helps teams with prioritization, clarity and risk mitigation, launching in Spring 2021.

The acquisition of Maniak formalizes a longstanding working relationship between the two agencies. As part of Butchershop’s extended global partnership network, the US-, Europe– and Mexico-based teams are adept at decentralized collaboration. Most recently, the Maniak team has helped Butchershop win several innovative digital brand experience projects with companies like Exabeam, Snappy, BFA, ShapeTX, Voyo Adventures, and Okta.

“We are ready to build upon years of collaboration with Butchershop to open a new world of possibility as a united team, leveling up the existing digital know-how of Butchershop and scaling technological expertise and bandwidth,” said Chief Innovation Officer Hector Garcia. “Combining Maniak’s digital expertise with the renowned brand work that Butchershop is known for, we’ll be able to offer a wide-range of custom solutions for client partners ready to evolve their digital brand experiences, products and transformations.” 

With their first major acquisition, Butchershop is better positioned for accelerated growth. The agency has grown its global footprint and resources, increasing headcount by 19% in the last three months in New York, Los Angeles, Chicago and San Francisco and opened an office in Graz, Austria to better serve evolving and emerging client needs in the DACH market with venture firms, startup founders, and multinational brands. The diversity in client partner verticals and industries has helped the agency build long-term sustainability, adapting to market swings and shifts in real time.

To stay up to date on all the exciting work at Butchershop, visit www.butchershop.co or follow along on Instagram @butchershopcreative. 

About Butchershop

Butchershop is an independent, award-winning global brand experience agency with offices in the US, Europe and Mexico. Butchershop is building an innovative agency for the future of culture and commerce guided by the mission of helping leaders turn big ideas into brands people love. Established in 2009, Butchershop connects brand, business, and product/service for client partners to help them grow, launch, evolve and create new innovations. Expertise includes Brand Experience, Consulting, Digital Product Development and Digital Experiences. Client partners range from B2B, B2C, early stage to late stage startups and Fortune 500 teams across all verticals and include: Okta, Zenefits, Lightspeed Venture Partners, Good Eggs, Nike, Converse, and Mountain Hardwear.


Dania Jimenez

Communications Director

[email protected]

SOURCE Butchershop

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