The new name is ACA – America’s Communications Association (ACA). The new name reflects a leading position for the association in the fast-growing telecommunications industry, where technology is rapidly changing how information is provided to and used by consumers. The association’s new day-to-day name, ACA Connects, further reinforces the value of the connections those communications enhance.
“It’s all about the communications and connections our members provide,” said ACA Connects’ Polka. “Even though our industry and technology are changing so rapidly, fueled by our members’ broadband deployments, what’s most important for our members and their customers is the ability to communicate freely and connect in their homes and businesses in countless new ways. With this name change, we’re recognizing that communication is the priority, not the medium.”
ACA Connects continues its advocacy work in closing the digital ide for its members, including expanding broadband deployment in some of the most rural and financially challenging areas of the country, eliminating governmental barriers to investment, and providing increased access to high-performance connectivity.
This is the first name change for the association in 20 years, when the association changed its name from the Small Cable Business Association (SCBA) to the American Cable Association. With this change to ACA – America’s Communications Association, the organization is going one step further to support the initialism of ‘ACA’ and to further exemplify its work in ensuring communications and connections are made between governmental policymakers, association members and the communities they serve.
“We chose our familiar name, ACAConnects, because it’s easy to say and remember, and it’s a great way to tie one name to our website, email addresses, social media and brand,” said Polka. “But, more importantly, ACA Connects explains what our association and members really do. We connect, communicate, build relationships and work together with all, and that will never change.”
To learn more, visit http://www.ACAConnects.org, ACA’s new web address.
For use of ACA Connects name and logo, please see new Logo and Style Guide.
About ACA – America’s Communications Association
Based in Pittsburgh, ACA Connects is a trade organization representing more than 700 smaller and medium-sized, independent companies that provide broadband, phone and video services to nearly 8 million customers primarily located in rural and smaller suburban markets across America. Through active participation in the regulatory and legislative process in Washington, D.C., ACA Connects’ members work together to advance the interests of their customers and ensure the future competitiveness and viability of their business. For more information, visit: http://www.ACAConnects.org