Como as empresas podem evitar que os compradores queiram manter seus produtos em segredo? No Academic Minute de hoje, Colleen P. Kirk, do Instituto de Tecnologia de Nova York, examina o comportamento territorial que os compradores têm em relação a seus produtos ou locais favoritos. Kirk é professor assistente no departamento de administração e marketing do NYIT. Uma transcrição deste podcast pode ser encontrada aqui.
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