Bremont’s well-respected heritage and reputation within the military, specifically with the British military, made the British watchmaker the natural partner of choice for the MoD. Bremont has created numerous special-order projects at the request of personnel from all branches of the British armed forces and is widely recognised throughout for its discretion, its patriotism and its reputation for supplying products that are fit for purpose.
“It is difficult to think of a more significant recognition that has been received by Bremont in the 12 years since we sold our first watch,” said Nick English, who co-founded the brand in 2002 with his brother, Giles.
“The fact that so many British military personnel from across the three forces have chosen to privately buy bespoke Bremont watches as a means of demonstrating their pride for the regiments, squadrons and ships companies in which they serve has long been extremely humbling to us and we are, of course, immensely honoured to now be an official partner of Her Majesty’s Armed Forces.”
Bremont ambassador Brian Wood MC comments, “A medal glitters, but it also casts a shadow. My story is a journey through adversity, I’m proud to have served my country and to have earned the Military Cross for my actions in Iraq. I’ve been tested beyond battle and now I’m proud to be partnering with Bremont, to be testing their watches beyond endurance. I know just how proud Nick and Giles English are of their military work to date and I can’t think of a more fitting watch company for the Ministry of Defence than Bremont who are at the heart of bringing back watchmaking to the UK. Being ‘Tested Beyond Endurance’ couldn’t be a more apt strapline for both military personnel and undoubtedly for this watch collection too.”
To launch the new partnership, Bremont has developed the Armed Forces Collection which comprises three new MoD-inspired chronometer-rated timepieces. Whilst there will be a different design dedicated to each of the military branches, all will feature the collective historic and Heraldic Badges of the three services clearly stamped on the case- backs. As with all Bremont watches, these will be produced at the company’s headquarters in Henley-on-Thames, UK.
The Armed Forces Collection draws inspiration from the original ‘Dirty Dozen’ watches, a series of timepieces commissioned for the British Army during WW2 when Britain’s Ministry of Defence needed watches to issue to military personnel. Very strict performance specifications, for the time, were set which included waterproofing, regulation to chronometer specification, luminous markings on the dial and a robust case construction. In homage to these criteria Bremont has designed three stylish and sturdy timepieces that reflect the needs of Her Majesty’s Armed Forces today. Taking design cues from the original 1940s models, produced by various brands around at that time, Bremont has developed a new, more traditional two-piece case with a screw-in, stamped case back.
The Bremont Broadsword is a contemporary take on the three handed ‘Dirty Dozen’ watch design which houses the chronometer rated BE-95-2AV movement inside its two-piece 40mm hardened steel case as well as a sub-seconds hand at 6 o’clock. Multiple layers of luminous paint on the hands and dial complete the original specification for the British Army.
The Bremont Arrow is a 42mm cased mono-pusher chronograph. The pusher at 2 o’clock on the two-piece hardened steel case will start, stop and reset the stopwatch on the chronometer rated BE-51AE movement. The Arrow plays on the same British military DNA as the Broadsword but is aimed at the airman with its chronograph functionality, a necessity for any timed mission. The sub-dial at 9 o’clock is a running seconds, and the chronograph has elapsed minutes on the 3 o’clock counter. Engineered with the utmost integrity, the Arrow is steadfastly accurate, durable and legible.
The final model in the new range is the Argonaut, a name inspired by Greek mythology and synonymous with Navy history having appeared on Commissioned ships for nearly 250 years. This exciting new 42mm hardened steel-cased military dive watch, houses a three-handed chronometer rated BE-92AV movement. The internal rotating bezel is operated by a crown at 4 o’clock, and readability on both the hands and dial have been crucial in the design process. With minutes being so critical in the marine environment, the highly legible orange minute hand can be seen very clearly and is filled with custom green Super-LumiNova®.
The Bremont Armed Forces Collection aims to appeal to both military personnel and civilians alike, delivering a range that combines the need for performance and reliability.
A Captain Royal Navy said, “As a Royal Naval Officer, I am pleased that the wider community can share with us the pride and passion and that is the ethos of the Royal Navy. We too have been tried and tested and never found wanting. Always there, always ready and ever vigilant in protecting our Nation’s interests.”
A Colonel British Army said, “The Army’s relentless drive for innovation is encapsulated by our exceptional soldiers who are always at the cutting edge of military performance. Bremont shares this drive for innovation exemplified by these new, British mechanical timepieces showcasing how Bremont too strives to be at the cutting edge of British engineering.”
A Group Captain Royal Air Force said, “21st Century airpower relies on dedicated people, cutting edge technology and, of course, precise timekeeping. The Bremont Arrow encapsulates that spirit of the skies and new horizons.”
About Ministry of Defence
The Ministry of Defence (MoD) is the British government department responsible for implementing the defence policy set by Her Majesty’s Government for the United Kingdom of Great Britain and Northern Ireland. It consists of the Royal Navy, British Army and Royal Air Force.
Bremont is an award-winning British luxury watch brand, manufacturing mechanical watches in Henley-on-Thames, England. Bremont is making considerable investment with its UK watch making and manufacturing and at the end of 2014 launched a new Parts Manufacturing Facility which saw the firm starting to produce its own case and movement components. Co-founded by brothers Nick & Giles English in 2002, Bremont has made a substantial impact on the watch making industry in a very short period of time. The brand remains true to its original principles of: aviation and military, British engineering and adventure. As well as manufacturing watches for some of the most exclusive military squadrons around the world, Bremont continues to play an influential role in revitalising the British watch industry, the birthplace of numerous timekeeping innovations still used today. The brand is now in the top handful of chronometer producers in the world.
For further press information, images or to arrange interviews please contact Natalie Keigher email@example.com, Telephone +44-0845-0940-690
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