This is the first campaign launch in a decade for the NW-based company, which supports a range of consumer insurance needs including auto, home, renters, umbrella and boat insurance and has achieved one of the highest customer retention rates in the industry. The fresh marketing strategy highlights why it matters to have people who understand you in your corner and how PEMCO’s Northwestern brand gives it an advantage over competitors.
“PEMCO cares deeply about relationships, our people’s success, and making a positive difference in our communities. We have an unwavering allegiance to the Northwest,” said MJ Vigil, PEMCO’s Chief People and Brand Officer. “NW people are unique – and we want to celebrate that. Our regional focus is an exciting opportunity; no other insurance company can say they know Northwesterners like we do. We value our Periscope partnership; they have helped bring our strategy and vision to life in an innovative and fun way.”
Campaign elements include a new website, connected TV, digital video, social media and out-of-home (OOH). For this strategic audience, the OOH comes to life through unique placements on messenger bikes, fitness centers, elevators, the walkway to stadiums, movie theatres and a colossal wall in Portland, along with a domination of King Street train station in Seattle.
“From skateboard commuters to entrepreneurs to snowboard addicts, the campaign celebrates the diversity and uniqueness of what it means to be a Northwesterner,” said Periscope Creative Director Ryan Peck. “Best of all, the work shows how PEMCO understands and supports that uniqueness and is the perfect choice to protect it.”
Periscope Creative Director Scott O’Leary added, “I have worked on insurance brands before and PEMCO has such a sincere approach. It is refreshing to collaborate with a company that prioritizes quality and authenticity above all else.”
Adding excitement to the campaign launch is the rapidly growing local population, driven in part, by the expanding presence of tech companies like Amazon and Microsoft. The United States Census Bureau estimates at least 1,000 people per week are moving to Seattle alone.
Periscope is an award-winning creative agency and division of Quad, a marketing service partner dedicated to creating a better way for clients through a data-driven, integrated marketing platform that reduces complexity, increases efficiency and enhances marketing spend effectiveness. Periscope provides a full spectrum of integrated marketing services for a wide range of acclaimed brands, including Arctic Cat, Autotrader, BASF, Bridgestone, Cox Communications, Intuit, Kelley Blue Book, Krispy Kreme, Petco, Red Robin, Toro, Trolli, UnitedHealth Group, Walgreens and more. Learn more at www.periscope.com.
About PEMCO Insurance
PEMCO Insurance is a true Northwest company providing auto, home and boat insurance to our neighbors since 1949. Consistently ranked highest in customer satisfaction, people are the heart of our business. They can depend on us to anticipate and support their changing needs. PEMCO is committed to serving organizations that positively impact our local communities. We were started by a Seattle schoolteacher and stay true to our roots by focusing on nonprofits and organizations that support youth, education and public safety. To learn more, visit www.pemco.com.
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