NEW YORK, March 14, 2019 — Meredith Corporation (NYSE: MDP; meredith.com) today named Dan Wakeford Editor in Chief of its flagship title PEOPLE, effective April 1. Wakeford most recently served as Deputy Editor of PEOPLE since joining the brand in 2015. Wakeford succeeds Jess Cagle, who has decided to step down when his contract expires on March 31.
“An experienced and trusted journalist with entertainment and creative storytelling expertise, Dan is a forward-thinking executive and a brand builder with a clear vision for PEOPLE today and in the future,” said Bruce Gersh, President of PEOPLE. “Dan’s impeccable track record of shaping the editorial direction and content strategy for some of the largest brands makes him the ideal choice to lead Meredith’s most profitable brand.”
As the No. 1 source for delivering trusted celebrity and human interest journalism, the PEOPLE brand reaches an audience of 100 million. Reaching one in two American women, PEOPLE produces a weekly magazine, multiple special issues and books, video and hundreds of pieces of digital content every week, including three People Magazine Investigates series on Discovery ID, two four-hour specials for ABC, a live daily web series and a People OTT network.
“I’m honored to lead the most trusted entertainment brand in the world and continue the tradition of smart and exciting storytelling. I can’t wait to build on this legendary brand’s success and share PEOPLE with audiences everywhere,” said Wakeford.
Wakeford joined PEOPLE in 2015 as Deputy Editor, responsible for all human interest, service and royals content for the brand, and he has led breaking news coverage from school shootings to celebrity weddings across multiple platforms. Dan has a sharp understanding of the zeitgeist and is a master storyteller and brand-builder who specializes in cover creation and multi-platform content. He has split his time between editing the magazine, overseeing 11 of PEOPLE’s digital verticals and developing the future of the business with spin-off projects. These include three seasons of the crime series People Magazine Investigates; two of the spin-off People Magazine Investigates; Cults on Investigation Discovery; and two network documentaries on the royals for ABC. Dan’s sellable editorial packages and business initiatives, such as the digital verticals—PEOPLE HEALTH, accolade programs like Companies That Care and a coffee table book, The 100 Best Celebrity Photos—have all brought in substantial incremental revenue to PEOPLE.
Prior to joining PEOPLE, Wakeford was Editor in Chief of Life & Style at In Touch magazine. He immigrated from the United Kingdom in 2002 to develop the genre of celebrity weeklies in America. Prior to this, Wakeford was a top editor of the team that created Heat, the award-winning London magazine that defined pop culture in the early 2000s in Europe.
A headshot of Wakeford can be found here.
ABOUT MEREDITH CORPORATION
Meredith Corporation has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms—including broadcast television, print, digital, mobile and video—to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith’s National Media Group reaches more than 175 million unduplicated American consumers every month, including over 80 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as entertainment, food, lifestyle, parenting and home. Meredith is the No. 1 magazine operator in the U.S. and owner of the largest premium content digital network for American consumers. Meredith’s leading national brands include PEOPLE, Better Homes & Gardens, InStyle, Allrecipes, REAL SIMPLE, SHAPE, Southern Living and Martha Stewart Living. Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. and at walmart.com. Meredith’s National Media Group also includes leading affinity marketer Synapse and The Foundry, the company’s state-of-the-art creative lab and content studio.
SOURCE Meredith Corporation