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Global $29.6Bn Digital Signage Market by Offering, Product, Application, Vertical and Geography – Forecast to 2024

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DUBLIN, March 15, 2019 — The “Digital Signage Market by Offering (Hardware (Displays, Media Players, Projectors), Software, Services), Product, Application, Vertical (Retail, Transportation, Public Places, Sports, Entertainment, Education), & Geography – Global Forecast to 2024” report has been added to ResearchAndMarkets.com’s offering.

The digital signage market is expected to grow from USD 20.8 billion in 2019 to USD 29.6 billion by 2024, at a CAGR of 7.3%.

Increasing adoption of digital signage products in commercial vertical, growing technological advancements in display products, rising demand for 4K & 8K displays, and increasing infrastructural developments in emerging countries are the major driving factors for the market’s growth during the forecast period. However, increasing trends of online/broadcast advertisement would hinder the growth of the digital signage market in the future.

The use of digital signage in commercial applications allows businesses to efficiently and effectively reach and interact with customers. Attracting new business opportunities, increasing brand awareness, improving operating efficiency, catching the attention of passersby, promoting new products, and enhancing customer experience are the factors that propel the growth of the digital signage market.

Software offering to grow at highest CAGR during forecast period

There is an increasing adoption of software in digital signage used in indoor and outdoor applications; it makes the system interactive and easy to use. This leads to improved customer retention by providing an enhanced experience for customers through interactive screens.

Content management software is widely used in the market for the effective management of content to be displayed through a digital signage solution. The estimated growth rate of the digital signage market for software is higher than hardware; hardware devices are not frequently purchased because they have a long operational life. The market for software is growing at a higher pace as software licenses need to be purchased and upgraded at regular intervals.

Retail vertical to hold largest market share during forecast period

Retail vertical currently accounts for the largest share of the digital signage market, and this trend is expected to continue during the forecast period. Digital signage has a high demand in retail as it helps in engaging customers with menu boards, billboards, and kiosks to increase impulsive shopping, and display information regarding the usage and benefits of products or services. Retail companies are adopting display devices to enrich customers’ shopping experience and simplify display management.

Digital signage displays utilized in retail for display information such as information about store’s opening hours and corporate identity, way-finding guidance, in-store advertising, screens near point-of-sale and creating a better atmosphere and enhancing customer experience. Also, growing retail space and the increasing number of retail stores across the world are propelling the growth of the market.

APAC to record highest growth rate during forecast period

The market in APAC is expected to exhibit the highest growth rate in the digital signage market. The growth is mainly attributed to increasing developments in the field of retail, transportation, public infrastructure, and corporate. The retail vertical is thriving because of strong economic growth, rising consumerism, rising standards of living, increasing disposable incomes, and changing lifestyles; this is expected to increase the demand for digital signage in this region.

Countries such as India, Australia, Singapore, Thailand, and Malaysia are expected to witness the highest growth in the digital signage market.

Topics Covered

1 Introduction

1.1 Study Objectives

1.2 Definition

1.3 Study Scope

1.3.1 Markets Covered

1.3.2 Geographic Segmentation

1.3.3 Years Considered

1.4 Currency

1.5 Package Size

1.6 Stakeholders

2 Research Methodology

2.1 Research Data

2.1.1 Secondary Data

2.1.1.1 Key Data From Secondary Sources

2.1.2 Primary Data

2.1.2.1 Key Data From Primary Sources

2.1.2.2 Breakdown of Primaries

2.2 Market Size Estimation

2.2.1 Bottom-Up Approach

2.2.2 Top-Down Approach

2.3 Market Breakdown and Data Triangulation

2.4 Research Assumptions

3 Executive Summary

4 Premium Insights

4.1 Attractive Opportunities in Overall Digital Signage Market

4.2 Digital Signage Market, By Vertical

4.3 Digital Signage Market in APAC, By Vertical and Country

4.4 Digital Signage Market, By Country

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5 Market Overview

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers

5.2.1.1 Increasing Adoption of Digital Signage Products in Commercial Vertical

5.2.1.2 Growing Technological Advancements in Display Products

5.2.1.3 Rising Demand for 4K & 8K Displays

5.2.1.4 Increasing Infrastructural Developments in Emerging Countries

5.2.2 Restraints

5.2.2.1 Increasing Trends of Online/Broadcast Advertisement

5.2.3 Opportunities

5.2.3.1 Growing Smart Signage Applications

5.2.3.2 Increasing Retail Space Worldwide

5.2.3.3 Rising Demand for Context-Aware Signage

5.2.3.4 Increasing Transition of Traditional Stores to Smart Stores in Retail

5.2.4 Challenges

5.2.4.1 Developing Robust Equipment Suitable for Harsh Environmental Conditions

6 Industry Trends

6.1 Introduction

6.2 Value Chain Analysis

6.2.1 Research & Development

6.2.2 Product Development & Integration

6.3 Key Trends

6.3.1 Increasing Deployment of Digital Menu Boards in Restaurants

6.3.2 Rising Popularity of Wireless Signage Solutions

6.3.3 Growing Technological Trends in Digital Signage Market

6.3.3.1 Internet of Things (IoT)

6.3.3.2 Artificial Intelligence (AI)

7 Digital Signage Market, By Offering

7.1 Introduction

7.2 Hardware

7.2.1 Displays

7.2.1.1 Displays, By Technology

7.2.1.1.1 LCD Display

7.2.1.1.1.1 LCD Display to Dominate the Display Technology Market With Highest Share During Forecast Period

7.2.1.1.2 OLED Display

7.2.1.1.2.1 OLED Display to Emerge as the Leading Technology Owing to Various Advantages Such as Better Contrast, Clarity, and Low Power Consumption in the Market During Forecast Period

7.2.1.1.3 Direct-View Fine-Pixel Led

7.2.1.1.3.1 Direct-View Fine-Pixel Led Display to Witness Highest CAGR During Forecast Period

7.2.1.1.4 Direct-View Large-Pixel Led

7.2.1.1.4.1 Direct-View Large-Pixel Led Display Expected to Find Major Application in Outdoor Environment

7.2.1.1.5 Others

7.2.1.2 Displays, By Resolution

7.2.1.2.1 8K

7.2.1.2.2 4K

7.2.1.2.3 FHD

7.2.1.2.4 HD

7.2.1.2.5 Lower Than HD

7.2.1.3 Display, By Brightness

7.2.1.3.1 0-500 Nits

7.2.1.3.2 501-1,000 Nits

7.2.1.3.3 1,001-2,000 Nits

7.2.1.3.4 2,001-3,000 Nits

7.2.1.3.5 More Than 3,000 Nits

7.2.2 Media Players

7.2.2.1 Increasing Consumer Engagement With Digital Media is the Major Growth Driver During Forecast Period

7.2.3 Projectors

7.2.3.1 Projectors to Witness High Growth in Retail, Transportation and Public Places and Education Vertical During Forecast Period

7.2.4 Other Hardware Products

7.3 Software

7.3.1 Edge Server Software

7.3.1.1 Edge Server Software to Witness the Significant Growth During Forecast Period

7.3.2 Content Management System

7.3.2.1 Content Management System Software to Witness Highest CAGR in the Market During Forecast Period

7.3.3 Others

7.4 Services

7.4.1 Installation Services

7.4.1.1 Installation Services to Dominate the Services Market With Highest Share During Forecast Period

7.4.2 Maintenance & Support Services

7.4.2.1 Maintenance and Support Services to Witness Highest Growth of Digital Signage Market for Services During Forecast Period

7.4.3 Consulting & Other Services

8 Digital Signage Market, By Product

8.1 Introduction

8.2 Video Wall

8.2.1 Video Wall to Witness Highest Growth for Digital Signage Market During Forecast Period

8.3 Standalone Display

8.3.1 Kiosks

8.3.1.1 Interactive Kiosks

8.3.1.1.1 Major Adoption of Interactive Kiosks is Expected in Retail Vertical During Forecast Period

8.3.1.2 Automated Teller Machine (ATM)

8.3.1.2.1 Banking, Financial Services, and Insurance Vertical to Dominate the Market for Automated Teller Machine During Forecast Period

8.3.1.3 Self-Service Kiosks

8.3.1.3.1 Technological Advancement Propelling the Growth of Self-Service Kiosks During Forecast Period

8.3.1.4 Vending Kiosks

8.3.1.4.1 Retail Vertical to Dominate the Market for Vending Kiosks During Forecast Period

8.3.2 Menu Boards

8.3.2.1 Interactive

8.3.2.1.1 Interactive Menu Board to Witness High Growth in Hospitality Vertical During Forecast Period

8.3.2.2 Non-Interactive

8.3.2.2.1 Rapid Penetration of Non-Interactive Menu Boards in Retail, Transportation, Hospitality, and Sports and Entertainment Vertical Would Be Major Growth Driver During Forecast Period

8.3.3 Billboards

8.3.3.1 Billboards to Witness High Growth in Outdoor Application During Forecast Period

8.3.4 Other Standalone Display

9 Digital Signage Market, By Application

9.1 Introduction

9.2 Indoor

9.2.1 Retail Vertical to Occupy Major Share of Digital Signage Market for Indoor Application During Forecast Period

9.3 Outdoor

9.3.1 Transportation and Public Places to Dominate Digital Signage Market for Outdoor Application During Forecast Period

10 Digital Signage Market, By Vertical

10.1 Introduction

10.2 Commercial

10.2.1 Retail

10.2.1.1 APAC to Witness Highest Growth Rate for Digital Signage Market in Retail During Forecast Period

10.2.2 Corporate and Broadcast

10.2.2.1 North America to Hold Major Share of Digital Signage Market for Corporate and Broadcast Vertical During Forecast Period

10.2.3 Healthcare

10.2.3.1 APAC to Witness Highest Growth Rate for Digital Signage Market in Healthcare Vertical During Forecast Period

10.2.4 Hospitality

10.2.4.1 APAC to Dominate Digital Signage Market, in Terms of Share and CAGR, for Hospitality Vertical During Forecast Period

10.2.5 Government, Command and Control Centers

10.2.5.1 North America to Hold Major Share of Digital Signage Market for Government, Command and Control Centers During Forecast Period

10.3 Infrastructural

10.3.1 Transportation and Public Places

10.3.1.1 APAC to Witness Highest Growth Rate for Digital Signage Market for Transportation and Public Places During Forecast Period

10.3.2 Sports and Entertainment

10.3.2.1 APAC to Dominate Digital Signage Market for Sports and Entertainment Vertical, in Terms of Size and CAGR, During Forecast Period

10.4 Institutional

10.4.1 Banking, Financial Services, and Insurance

10.4.1.1 APAC to Witness Highest Growth Rate for Digital Signage Market in Banking, Financial Services, and Insurance Vertical During Forecast Period

10.4.2 Education

10.4.2.1 North America to Hold Major Share of Digital Signage Market for Education Vertical During Forecast Period

10.5 Industrial

10.5.1 APAC to Dominate Digital Signage Market for Industrial Vertical During Forecast Period

11 Geographic Analysis

11.1 Introduction

11.2 North America

11.2.1 US

11.2.1.1 US to Hold Major Share of Digital Signage Market in North America During Forecast Period

11.2.2 Canada

11.2.2.1 Canada to Witness Highest Growth Rate for Digital Signage Market in North America During Forecast Period

11.2.3 Mexico

11.2.3.1 Mexico to Witness Growth in Digital Signage Market Especially in Retail, Education, Banking, Financial, and Insurance Vertical

11.3 Europe

11.3.1 UK

11.3.1.1 UK to Hold Major Share of Digital Signage Market in Europe During Forecast Period

11.3.2 Germany

11.3.2.1 Germany to Witness Highest Growth Rate for Digital Signage Market in Europe During Forecast Period

11.3.3 France

11.3.3.1 France to Witness Growth in Digital Signage Market Especially in Retail, Hospitality, Transportation and Public Places Vertical During Forecast Period

11.3.4 Spain

11.3.4.1 Sports and Entertainment and Retail Verticals to Be Major Users of Digital Signage in Spain During Forecast Period

11.3.5 Italy

11.3.5.1 Growing Retail Space and Sports and Entertainment Events to Propel the Digital Signage Market Growth in Italy

11.3.6 Rest of Europe

11.3.6.1 Retail, Sports and Entertainment, Transportation and Public Places to Be Major Users of Digital Signage in Rest of Europe During Forecast Period

11.4 APAC

11.4.1 China

11.4.1.1 China to Hold Major Share of Digital Signage Market in APAC During Forecast Period

11.4.2 Japan

11.4.2.1 High Demand for Digital Signage Market in Retail, Healthcare, Hospitality, Sports and Entertainment Vertical is Expected During Forecast Period

11.4.3 South Korea

11.4.3.1 South Korea is A Major Contributor to Digital Signage Market Due to Presence of Major Players

11.4.4 India

11.4.4.1 India to Witness Highest CAGR for Digital Signage Market in APAC During Forecast Period

11.4.5 Australia

11.4.5.1 Digital Signage Market for Retail, Transportation, and Sports and Entertainment Verticals to Witness High Demand During Forecast Period

11.4.6 Rest of APAC

11.4.6.1 Retail, Transportation and Public Places, and Sports and Entertainment to Be Major Users of Digital Signage During Forecast Period

11.5 RoW

11.5.1 Middle East

11.5.1.1 Middle East to Witness Highest CAGR of Digital Signage Market in RoW During Forecast Period

11.5.2 Africa

11.5.2.1 Africa to Witness Significant Demand for Digital Signage Market in Retail and Healthcare During Forecast Period

11.5.3 South America

11.5.3.1 South America to Hold Major Share of Digital Signage Market in RoW During Forecast Period

12 Competitive Landscape

12.1 Overview

12.2 Ranking Analysis of Key Players in Digital Signage Market

12.3 Competitive Leadership Mapping

12.3.1 Visionary Leaders

12.3.2 Dynamic Differentiators

12.3.3 Innovators

12.3.4 Emerging Companies

12.4 Strength of Product Portfolio (25 Companies)

12.5 Business Strategy Excellence (25 Companies)

12.6 Competitive Situations and Trends

12.6.1 Product Launches and Developments

12.6.2 Agreements, Partnerships, Collaborations & Joint Developments

12.6.3 Mergers & Acquisitions

12.6.4 Expansions

13 Company Profiles

13.1 Introduction

13.2 Key Players

13.2.1 Samsung Electronics

13.2.2 LG Electronics

13.2.3 Sharp (Foxconn)

13.2.4 Leyard Optoelectronic (Planar)

13.2.5 NEC Corp.

13.2.6 Sony

13.2.7 Barco

13.2.8 Panasonic

13.2.9 Shanghai Goodview Electronics
13.2.10 AU Optronics

13.3 Other Players

13.3.1 Scala

13.3.2 E Ink Holdings

13.3.3 Benq Group

13.3.4 Intuiface

13.3.5 Daktronics (Adflow Networks)

13.3.6 Christie Digital Systems

13.3.7 Omnivex Corporation

13.3.8 Deepsky Corporation

13.3.9 Delta Electronics
13.3.10 Exceptional 3D

For more information about this report visit https://www.researchandmarkets.com/research/t3qr6z/global_29_6bn?w=5

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