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Esportz Entertainment Corp. Partners with Athleta-Ed to Provide Its Proprietary Media Training Instruction and Curriculum

IRVINE, Calif., May 14, 2019 /PRNewswire/ — Esportz Entertainment Corp., (, a dedicated destination for global esports news, entertainment, and media training services, announced today that Athleta-Ed has selected the company as an academic partner to provide its proprietary media training instruction and curriculum.

Esportz Entertainment Corp.’s strategic curriculum offering will focus on expanded instruction designed specifically for traditional athletes, in addition to its separate program for esports athletes, at the college and professional levels.

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Athleta-Ed, ( ), a Santa Monica-based ed-tech company, is launching a national sports business education initiative aiming to harness the power of sports business content and ed-tech personalization. The program will be delivered through traditional in-person instruction and online courses, leveraging ed-tech AI, and assessments to drive greater learning outcomes.

“Esportz Entertainment Corp. was an ideal choice for us,” said Hany Syed, CEO and co-founder of Athleta-Ed. “Mark and his team are highly experienced in contemporary educational instruction and have a unique approach to work with athletes at the college and professional level. We believe their participation in our program will add substantial value to the careers of athletes in and outside of sports.”

The Esportz Pro curriculum and instruction, an elective component of the full academic program, will be offered to esports athletes, while traditional sports athletes, including football, basketball, baseball, and hockey, will be provided with a curriculum developed to address their specific requirements.

Mark Thimmig, chairman and CEO of Esportz Entertainment Corp., added, “The esports athlete media interaction is different on multiple levels from traditional sports, therefore, we are developing unique programs that consider real-world applications for the success of all athletes. Our curriculum and training are designed to help athletes build their personal brand and leverage it to achieve their full potential in and outside of the game. There are many examples that I could cite where athletes have not only excelled at their sport, but also become well-known personalities, lifting their fortunes along with the entire sport such as Lebron James, Tiger Woods, Bryce Harper, and Tom Brady.”

Media training is a key component of the Esportz Entertainment Corp. business model due to the importance of personal and team brand development. Thimmig’s core belief is that an athlete’s economic potential rests in part on a simple but challenging formula: “Mastery of Game plus Mastery of Media equals personal brand value.” He added that it is this fundamental view, along with the realization that media and communications training benefits athletes on and off the field, which is at the heart of his company’s media training focus.

Thimmig also noted that Athleta-Ed’s business approach fits his company’s model of on-site and online instruction while opening additional pathways to include college and pro sports.

In cooperation with business schools, sports teams and leagues, Athleta-Ed offers traditional business courses employing real-world sports case studies, examples, and appearances from high profile leaders within the global sports industry (current and former owners, team management, coaches, athletes, and executives from sports-focused businesses).

Athleta-Ed’s academic program combines a rigorous undergraduate business school curriculum featuring the best practices from ed tech and professional development companies–online and live and for academic credit at its partner business schools.

Benefits of Athleta-Ed’s program include:

  • Blended delivery: online and in-person instruction.
  • AI-driven for personalization of learning trajectories based on individualized learner profiles.
  • Powerful strategic partnerships with sports leaders.

ABOUT Esportz Entertainment Corp.

Headquartered in Irvine, California, Esportz Entertainment Corp. was created by esports enthusiasts who have a passion for gaming, bringing a multitude of experienced perspectives to every opportunity, finding the most compelling approach to engage esports fans.

ABOUT Athleta-Ed

Based in Santa Monica, Athleta-Ed, ( ), was founded by a world-class team with leadership experience in higher education, venture capital/M&A in the education sector and the sports industry.

Media Contact:  
George Pappas 

Conservaco/The Ignite Agency 


SOURCE Esportz Entertainment Corp

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